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Hopper White-label platform
Hopper’s white-label travel platform: one design system for 10+ partners. Launches up to 2x faster, with 80%+ less engineering effort.
Role
Staff Product Designer
Timeline
1.5 years
Team
Vertical leads, PMs, engineers, localization
Platform
White-label web, 10+ partners
+25%
conversion on the new Air funnel
10+
partners live by October 2026
2x
faster partner launches, at most
80%+
less engineering effort per launch
The story
Built once, launched for 10+ brands
01
Problem
7 engineers for 3–4 months for every partner. Nothing was reusable, and no team owned the foundation.
02
Decision
Leadership split V1 by product, so no designer owned the foundation. Working with another designer, we proposed a design-led roadmap, and product leadership accepted it.
03
Platform
With my co-lead, I designed every booking flow in about 4 months: Air, Cars, Hotels, Homes, Packages, Checkout, Wallet and My Trips. We designed the shared components first, to unblock 3 engineering teams.
04
System
640+ tokens in two Figma collections. A new partner is a new mode: change the values and every component updates.
05
Result
Yahoo Travel in about 3 months: from 7 engineers over 3–4 months to 1–2 engineers in about 2. Each launch took 80%+ less engineering effort.
Hopper
Yahoo Travel
Stays the same
Layouts
Booking flows
Macro components
Changes per partner
Fonts and colors
Radius and icons
Images
Turns on or off
Verticals
Fintech products
Payment methods
Same screen, two brands. A new partner is a new mode in 640+ tokens.
Hopper Web on the white-label platform - we tested in house as the first launch